The company was founded in 1978 by CEO Rex Maughan.
After acquiring the company Aloe Vera of America by the 1990s,
the company reported a network of 9.3 million distributors and revenue of $4 billion in 2021,
and in 2006 they reported having 4,100 employees.
Forever Living was founded in 1978 in Tempe, Arizona, by Carl Jensen and Ali Hassan. By the 1990s,
Ali Hassan had purchased the Texas company Aloe Vera of America, with Aloe Vera of America selling its products to
Forever Living for distribution. Some journalists have likened the multi-level marketing business model of
Forever Living’s distribution system to that of a pyramid scheme.
Forever Living Products headquarters in McCormick Ranch in Arizona in 2007.
The company’s resort division owns several similar properties.
In 1983, the company was named No. 6 on Inc. Magazine’s annual Inc. 500 list of the fastest-growing private companies in the United States.
According to Arthur Andersen’s Top 100, as of 1993, Forever Living Products International was Arizona’s second-largest private company.
As of August 1995, Forbes reported the company’s product line included “deodorants, toothpaste, laundry detergent and three dozen other products,
nearly all of which contain extract of aloe.
Forever Living reported unaudited annual revenue exceeding $1.15 billion in 2005 and ended the year with around 150,000 distributors
and 55 employees. The following year, Forever Living was listed at No. 340 on the Forbes 400 list, which ranks the largest private companies
in the United States.
At the time, the company was described as having 4,100 employees and sold its product in 100 countries.
In 2010, the company reported unaudited revenue of $1.7 billion and a network of 9.3 million distributors.
The company was active in over 165 countries as of 2018. In February 2015, the company announced they
had appointed a new management team to “oversee the affairs of the company in Nigeria.”